Marketing Strategy: To Earn More, Learn
To be successful in
your industry, it is crucial to stay up to date. By learning about new
trends, technologies, and systems, you will be able to offer your
customers more value. You will reinforce your credibility and expertise.
Make a commitment to regularly refresh
and update your professional development. Go to seminars, read industry
publications, and consult with colleagues to stay current on the use of
new tools in your industry. Implement new technology in your company to
offer your customers the latest and greatest.
What are you currently reading? What live
events are you going to? Who are you spending your time with? Experts are
always staying at the forefront of their field. One of the best ways to do
this is to make sure you include career-propelling books on your reading
list, as well as ongoing training. Even free online forums can greatly
enhance your set of skills by asking questions of other entrepreneurs.
Every bit of knowledge you glean from a
specialist is another tool you can incorporate into your bag of tricks.
When the time is right and you have a customer who is in need, you have
one more thing to offer. There are many people who are writing books and
giving presentations to HELP you succeed. They want you to excel. Their
knowledge can help you run your business more effectively.
Attend live events, as well. Even though
these can be expensive, they are an opportunity for you to meet important
contacts. You may also meet new customers or be presented with new
business opportunities. You are investing in yourself to PLAY BIG! Plus,
you are completely immersing yourself in your industry, focusing on
learning new strategies to improve your business. You can bring these new
concepts home to offer to your customers.
Often at seminars, the presenters will
offer some deep discounts on their home study courses and other
information products. You can invest in these while you’re there –
remember they are a tax write off! Most importantly, you have access to
the “greats” in your industry. Take the opportunity to ask a specific
question or to clarify a point. This is access you probably won’t find
elsewhere – you often are unable to just ring these folks up on the
phone without having to navigate through a slew of gatekeepers.
ACTION STEP: What will help you
accelerate your learning? What new information do you want to acquire?
Make a list of events you can attend, books you can purchase, and
specialists to call for more information. Take steps toward growing your
expertise. By learning more, you'll be able to charge more for your
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