What Is A Search Engine
Optimization
Service Provider?
Search engine optimization
services are both an art and a science. The basic definition is simple,
to create
a web page that is focused on a particular subject that directly
relates to a specific search term and is easily understood by the
search engines. Sounds easy, right?
Well, it should be. But throw in
huge quantities of technology, scoundrels who want to beat the
system, anywhere from 100,000 to 500 million competitors, and
multiple search engines that compete with each other and use
totally different methods to determine quality of results.
Now you can see where search
engine optimization services can get very complex and difficult to
understand.
And then throw in the constant changes by the search engines to
keep the quality of the search results high using a mathematical
formula. Also keep in mind that each search engine uses different
criteria and compete with each other.
It's no wonder that a new
industry popped up to provide Search Engine Optimization services.
And that's a good thing except that choosing the right SEO service
provider can also be a difficult task. Like most technical areas,
figuring out what type of help you need can be a challenge.
The pricing is all over the map
on SEO Services. Some charge by the project, some by the hour or
can offer both types of services. The problem is that price is
rarely a guarantee of success or a measure of value.
I'm sorry to say that some SEO
Service Providers also take advantage of information garnered from
clients. Integrity is a huge issue when choosing the best SEO
Service Provider. The Internet is a highly competitive
marketplace, and disclosure of any confidential company
information should be carefully considered.
Lets take a look at the different
types of SEO services and providers that exist and why you might
choose one over another for your web site. As in most industries,
not all SEO providers are created equal and the more you know, the
better choice you can make on picking the right provider.
Search Engine
Optimization Service Providers:
- SEO Firm
- SEO Expert
- SEO Consultant
The more you understand about the
scope and methods of each type of Search Engine Optimization
provider, the easier it can be to make the right choice for your
web site SEO projects. Here's a quick breakdown of each type of
provider.
SEO Firm
An SEO Firm is usually a small
group of account executives and SEO Specialists (see more about
that term below). They provide a host of services but often
combine them in to one basic offering. They will provide specific
services but generally will bill by project or service at a set
rate. They may or may not do the actual coding. They work with
mid-size companies that may have multiple products and web sites.
SEO Expert
An SEO Expert is a one man (or
woman) band. They offer analysis and advice. They may provide actual coding but usually job it out to others. Most have
a specialty area (on page SEO, off page SEO, industry specific)
and sell to that group. They often charge by the hour and are
familiar with all aspects of search engine optimization. They
tend to work with smaller companies, and can handle any or all SEO
specialties.
SEO Consultant
SEO Consultants usually work
alone and do a lot of analysis with recommendations. They rarely
perform the actual work but will recommend programmers and other
resources to coding and off site SEO tasks. Most have a specialty
area that they have good knowledge and experience. They may charge by the
project or by hour and are heavily into research and let the
client do the implementation. They often work with larger SEO
Companies or large web centric organizations.
*Search Engine Optimization
Specialist
Search Engine Optimization
Specialist is usually a freelancer who works with all of the
above. He (she) provides very specific SEO tasks and sticks to
that area. It may be programming or HTML coding, on page or off
page SEO, and he/she often works as contract help. They usually know one
facet very well, that may include a specific industry. They charge
an hourly rate by task and may not even interact with the ultimate
client.
What SEO
Services jdWebWorks
Offer
We offer the basic SEO Services
below by hourly rate. I guess we kind of fall somewhere in between
the SEO Consultant and the Search Engine Optimization Specialist.
We do a lot of analysis but also do the implementation too.
-
Keyword
Research - You may be surprised at some of the new
keywords or phrases we can find to improve your sales.
-
SEO
Optimizer Analysis - We look at your current web
pages and determine the best possible improvements.
-
SEO
Implementation - If you don't have the staff or
resources, we can implement any of our recommendations.
-
SEO
Linking - We find you high quality inbound links from the right
web sites using special techniques to increase your search
engine rankings.
-
SEO
Monitoring - The search engines never sleep. We
look for new signs of change and keep all clients aware any
necessary changes.
We always take a look at the project and
give an estimate of time and description of work to achieve the
results expected. Every business is unique, and there
is no one size fits all in SEO.
The difference in our SEO
Services projects are we take a look at the entire business model
of our clients. We consider location, type of business, products,
and pricing in every project.
Our analysis and recommendations
consider the target audience, the sales process, and conversion
rate. All four areas (SEO, defining target audience, copywriting
and sales methods, and conversion rates) need to work in unison to
produce results.
And one of the few constants on
the Internet is change. If you had your web site optimized back in
2005, it may no longer apply the proper techniques today. Basic
techniques will prove out, but it's adhering to the constant
change of the search engine algorithms that keep you one step
ahead of the competition.
If you want to get more qualified
visitors and increase your sales, call us today. We will provide
an accurate estimate of cost, a complete work description, and a
very well defined end result.
Give
Us A Call or Click on the Link
Below To Send Us Your Questions!
If
You Don't Get New Customers
Every Month From Your Web Site
You Need To Call Us Today!!!
Call 713-303-9289
or click on link below to email us
SEO
Services Questions
We look forward
to working with you in the near future!
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